Rocco & Cheaters

Birmingham has no shortage of hot rod history either. Rocco & Cheaters started up in 1947 I believe, and operated until the recession in 08 and when the internet began driving down mom and pop shops with cheaper parts and the convenience of shipping. Motor work out of the small building at first, and as they grew, so did the jobs. Eventually they moved into the larger space in the photo below in the 1960's. I wont go into much detail about the shop history or who these two are as you can find some stuff on the web already, but hearing the stories from Brad, son in law of the last and current owner operator, we could have only dreamed to see that place scrambling on a Friday to close down shop and get to the track in the good ole days. Below are some pics of back when, and some when i rode over there the other day to met with Brad.

Present day store front. All fenced up and still full of all the old inventory : ))))

He had the original shop truck / parts hauler outside too. Currently on its way to live the rest of it's life out at the Talladega Super Speedway museum. He said they used to load that panel truck down with parts and haul down to Daytona for the old speed week's, along with all the other big race deals.

Brad was nice enough to dig up some of the last remaining slide decals from the shop. Also a nice old postcard. Super cool stuff right in our own neighborhood. Have a great weekend!